The Mission
To empower the next generation of youth to be the most physically active and healthy.
NFL PLAY 60 is the League's national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements.
In conjunction with leading academic and non-profit organizations, such as United Way, the NFL and its clubs have supported programs in over 73,000 school and constructed more than 265 youth fitness zones nationwide. Research conducted by The Cooper Institute through its NFL PLAY 60 FitnessGram® Project revealed annual improvements in aerobic capacity and body mass index for students participating in NFL PLAY 60 programs.
The NFL and its partners are committed to continue the PLAY 60 movement for an active and healthier generation for years to come. Visit NFL.com/PLAY60 for more information.
To empower the next generation of youth to be the most physically active and healthy.
NFL PLAY 60 is the League's national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements.
In conjunction with leading academic and non-profit organizations, such as United Way, the NFL and its clubs have supported programs in over 73,000 school and constructed more than 265 youth fitness zones nationwide. Research conducted by The Cooper Institute through its NFL PLAY 60 FitnessGram® Project revealed annual improvements in aerobic capacity and body mass index for students participating in NFL PLAY 60 programs.
The NFL and its partners are committed to continue the PLAY 60 movement for an active and healthier generation for years to come. Visit NFL.com/PLAY60 for more information.